Social Media Marketing

Social Media Marketing

What ls Social Media Marketing?

Social media marketing or SMM is a powerful tools for businesses of all sizes to reach prospects and customers. SMM, is a form of internet marketing that involves creating and sharing content on social media platforms, website or networks in order to achieve marketing and branding goals of a business. Social media marketing requires both strategy and creativity.

What are the different types of Social Media? 

There are 23 Top Social Media Sites in the World. For the most part, the top social media sites in the world belong to one of two groups: Eastern and Western. Here’s a list of the top 23 social media sites in 2021 and ranked by the number of monthly active users:


  1. Facebook – 2.32 Billion -Western
  2. YouTube – 1.9 Billion-Western
  3. Whatsapp – 1.6 Billion-Western
  4. Messenger – 1.3 Billion-Western
  5. WeChat – 1.01 Billion -Eastern
  6. Instagram – 1 Billion-Western
  7. QQ – 807 Million -Eastern
  8. Qzone – 532 Million -Eastern
  9. TikTok – 500 Million -Eastern
  10. Sina Weibo – 462 Million -Eastern
  11. Tumblr – 437 Million-Western
  12. Reddit – 430 Million-Western
  13. Twitter – 330 Million-Western
  14. LinkedIn – 303 Million-Western
  15. Douban – 300 Million -Eastern
  16. Baidu Tieba – 300 Million -Eastern
  17. Snapchat – 287 Million-Western
  18. Viber – 260 Million-Western
  19. Pinterest – 250 Million-Western
  20. Discord – 250 Million-Western
  21. Telegram – 200 Million-Western
  22. Line – 165 Million -Eastern
  23. Medium – 60 Million -Western

All social media networks are not created equally.

While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.

With that in mind, how do you choose where to invest your time (and potentially ad spend)?

The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on.

How Social Media Marketing Can Help You Meet Your Marketing Goals?

Social media marketing can help with a number of goals, such as:

  • Increasing website traffic
  • Building Lead & conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences
  • Cost-Effective
  • Building link
  • Retargeting audience
  • Promoting content, which can be text, image, video etc.
  • Getting the biggest result using Easy A/B Testing.
  • Using #Hashtags to Increase Reach.
  • Keeping Customers Up-To-Date

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Social Media Marketing is perhaps the most effective method of reaching the largest number of audiences. Using social media for marketing can enable small businesses with modest budgets to reach more customers. If implemented correctly, Social media marketing can bring remarkable success to your business.

Conatct with Us and let our social media marketing agency boost your brand visibility and integrity!