Digital Marketing & Freelancing
DMKT
Course instructors
Eng, Shahanaj Begum
MCSD, MCAD, MSCSE
CEO & Founder, PowerSoft IT
Eng. Shahanaj Begum, the esteemed founder of Powersoft IT, is a highly skilled professional with a strong background in computer science & Engineering as well as extensive experience in the software & Web application development and training sector. She worked as a software developer in various software firms from 2009 to 2013. Since 2013, she has been playing an important role in creating IT Leaders through training. She has successfully imparted training in MS Office, and ASP.NET/ASP.NET CORE (C#) at High-tech Park, and IsDB Scholarship project, Corporate as well as Industrial attachment of several Polytechniq students. Currently, she is working as a software engineer and trainer. She is a woman entrepreneur certified by FNF. She also achieved Entrepreneurship Certifications from ILO. She With her expertise and leadership, Powersoft IT has become a trusted name in the industry, specializing in serving commercial, educational, and industrial clients.
Course Overview
Dive into Digital Marketing: The Professional Digital Marketing Training (<h1>)
Increase your career and remain relevant to the best-known digital marketing in the present era
The global standard in digital marketing training (<h3>)
Learn everything you need to start a career as a digital marketing executive in the country's industry from this program. From marketing and branding concepts to digital marketing tools, learn everything through necessary case studies and practical projects.
Get the skills to remain relevant in the digital world that keeps changing.
Content that is constantly updated means you will get cutting-edge digital marketing and soft skills, always. Learn Google ads, social media marketing, SEO and more. Become a digital marketing professional certified with Powersoft IT.
Program learning outcomes and content:
WHAT WILL YOU LEARN?
You will be outfitted with knowledge, experience and insight into work and speak with authority in this fast-paced industry. So, you will become a skilled digital marketing staff to build a digital marketing strategy from the start.
Topics Covered in Digital Marketing
- Digital Marketing Basics
- Digital Marketing Strategy
- SEO Strategy
- Technical SEO
- On-Page SEO
- Keyword Research
- Link Building & Off-Page SEO
- SEO For Beginners
- Advanced SEO
- Facebook Ads
- Facebook Marketing
- Instagram Marketing
- Content Marketing Basics
- Advanced Content Marketing
- Finding Content Ideas
- Content Writing
- Content Promotion
- Content Marketing Tools
- Email Marketing Lists
- Email Marketing Tools
- Email Marketing Automation
- Image Optimization
- Structured Data & Schema
- Google Analytics
- Local SEO & International SEO
- SEO Tools & Services
- eCommerce SEO
- Social Media Marketing
- Social Media Campaigns
- Social Media Strategy
- CPA
- Affiliate Marketing e.t.c
Course Syllabus
Module01: Digital Marketing Fundamentals
- The Who, What, Why, & How of Digital Marketing
- What is Digital Marketing?
- why Digital Marketing is Important?
- What is the role of Digital Marketing?
- What does a digital marketer do?
- Inbound Marketing vs. Digital Marketing: Which is it?
- Does digital marketing work for all businesses?
- How to Do Digital Marketing?
- Types of Digital Marketing.
- Digital Marketing Examples.
- How to provide Digital Marketing service as a freelance.
- An overview of freelance marketplace
Module02: Optimizations of Digital Content
Overview (<h4>)
"Content Is King", Yes! Digital content is the lifeblood of digital marketing. Whether it's visual content and article content, you'll be careful earlier about the basics of creating good content. Creating content with the right plan and distribution will affect your social media marketing, SEO. It will also help build trust with your customer with your business or brand. So, our Comments of Digital Content course has been arranged for you to find out the details of Digital Content Reading, Visual Design Principles, Content Description Channels, and Monitoring Tools together.
Topics:
- Content Marketing Basics
- Content and Topic Ideas
- Pillar Pages and Topic Clusters
- Content Writing and Promotion
- Content Marketing Checklist
Module03: SEO
Overview
Search Engine Optimization or SEO in short is now one of the most talked-about topics in the digital marketing world. Taking the right SEO strategy helps your website and content get a high ranking in search engine results pages (SERPs) i.e. you will be on the first page of search engine results. This will also increase traffic on your website more than before, sales will also increase. If you don't know the exact strategy of SEO, it may seem complicated to you. But the task of making this complex process easier is the Powersoft IT "SEO Marketing" course. In this course, you will learn how Search Engine works, including SEO tools, On-Page SEO, Off-Page SEO, Link building, Keyword Search Tools, and all methods of getting Top Ranking in Google Search.
Topics:
- Introduction to SEO
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- Mobile SEO
- Advanced SEO
- Conversion Optimization
- HTTPS and SSL
- Website Security
- Website Speed
Module04: Social Media Marketing
Overview
Bring your brand story into all the right platforms. Learn how to grow and involve the community around your offer. Determine your audience and give them more care.
Topics:
- Social Media Marketing Basics
- Social Platforms for Digital Marketing
- Social Media Marketing Strategy
- Setting up a Social Media Experience for a Business
- Creating and Optimizing Social Media Campaigns
- Growing and Engaging an Audience
- Discover More Social Platforms
Module05: COMPLETE GUIDE OF FACEBOOK
Overview
You can reach the right customers at the right time through Facebook by advertising. But if you don't make ads efficiently, it will only be a waste of money. You can reach many potential customers free of cost through Facebook. But before that, you have to master the habit of using this popular social media site a little differently than others.
Topics:
- Creator Studio
- Facebook Insights
- Facebook Business Manager
- Custom and Lookalike Audiences
- Campaign Structure
- Campaign Setup
- Campaign Optimization
- Facebook Ads Checklist
- Ad Creation
- Instagram Campaigns
- Facebook Pixel
Module06: EMAIL MARKETING
Topics:
- Email Marketing Fundamentals
- Optimizing an Email Marketing Campaign
- Email Marketing Automation
- Email Marketing Tools
- Email Marketing Checklist
Module07: KEYWORD RESEARCH
Topics:
- Keyword Research Basics
- Long Tail Keywords
- Semantic Keywords
- How to do Keyword Research
- Keyword Research Tools
Module08: Analysis with Google Analytics and Tools
Topics:
- Google My Business
- Google Map
- Google Analytics
- Google Tag Manager
- Keyword Planner
Module08: Website Optimizations
- Web Design and Website Optimizations
- Publishing a Basic Website
- Website Metrics and Developing Insigh
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