Complete Digital Marketing & Freelancing


Course instructors

Eng, Shahanaj Begum

Eng, Shahanaj Begum


CEO & Founder, PowerSoft IT

Eng. Shahanaj Begum, the esteemed founder of Powersoft IT, is a highly skilled professional with a strong background in computer science & Engineering as well as extensive experience in the software & Web application development and training sector. She worked as a software developer in various software firms from 2009 to 2013. Since 2013, she has been playing an important role in creating IT Leaders through training. She has successfully imparted training in MS Office, and ASP.NET/ASP.NET CORE (C#) at High-tech Park, and IsDB Scholarship project, Corporate as well as Industrial attachment of several Polytechniq students. Currently, she is working as a software engineer and trainer. She is a woman entrepreneur certified by FNF. She also achieved Entrepreneurship Certifications from ILO. She With her expertise and leadership, Powersoft IT has become a trusted name in the industry, specializing in serving commercial, educational, and industrial clients.

Course Overview

Dive into Digital Marketing: The Professional Digital Marketing Training (<h1>)

Increase your career and remain relevant to the best-known digital marketing in the present era

The global standard in digital marketing training (<h3>)

Learn everything you need to start a career as a digital marketing executive in the country's industry from this program. From marketing and branding concepts to digital marketing tools, learn everything through necessary case studies and practical projects.


NEW 2021





Get the skills to remain relevant in the digital world that keeps changing.

Content that is constantly updated means you will get cutting-edge digital marketing and soft skills, always. Learn Google ads, social media marketing, SEO and more. Become a digital marketing professional certified with Powersoft IT.

Program learning outcomes and content:


You will be outfitted with knowledge, experience and insight into work and speak with authority in this fast-paced industry. So, you will become a skilled digital marketing staff to build a digital marketing strategy from the start.

Digital Marketing Fundamentals (<h3>)

Course Info & Overview (<h4>)

Your customer is spending a huge amount of time of their day on the internet. In the last few years, marketing disappear has changed a lot. As a marketer, you would like to take your business to them through digital platforms. And the most effective way for this is digital marketing.

This course in Powersoft IT will provide a better idea of your customer by understanding customer psychology through real-life case studies and projects and creating a Buyer Persona. Here's an idea of how to plan a strategy and increase your business strength by accurately reaching your targeted digital marketing channels. The course will also give a basic and complete idea of why and how a product or service is marketed.

Course Module (<h4>)

  1. The Who, What, Why, & How of Digital Marketing
  • What is Digital Marketing?
  • why Digital Marketing is Important?
  • What is the role of Digital Marketing?
  • What does a digital marketer do?
  • Inbound Marketing vs. Digital Marketing: Which is it?
  • Does digital marketing work for all businesses?
  • How to Do Digital Marketing?
  • Types of Digital Marketing.
  • Digital Marketing Examples.
  • How to provide Digital Marketing service as a freelance.
  • An overview of freelance marketplace

Optimizations of Digital Content(<h3>)

Course Info & Overview (<h4>)

"Content Is King", Yes! Digital content is the lifeblood of digital marketing. Whether it's visual content and article content, you'll be careful earlier about the basics of creating good content. Creating content with the right plan and distribution will affect your social media marketing, SEO. It will also help build trust with your customer with your business or brand. So, our Comments of Digital Content course has been arranged for you to find out the details of Digital Content Reading, Visual Design Principles, Content Description Channels, and Monitoring Tools together.

Course Module (<h4>)

  • Content Marketing Basics
  • Content and Topic Ideas
  • Pillar Pages and Topic Clusters
  • Content Writing and Promotion
  • Content Marketing Checklist


Course Info & Overview (<h4>)

Search Engine Optimization or SEO in short is now one of the most talked-about topics in the digital marketing world. Taking the right SEO strategy helps your website and content get a high ranking in search engine results pages (SERPs) i.e. you will be on the first page of search engine results. This will also increase traffic on your website more than before, sales will also increase. If you don't know the exact strategy of SEO, it may seem complicated to you. But the task of making this complex process easier is the Powersoft IT "SEO Marketing" course. In this course, you will learn how Search Engine works, including SEO tools, On-Page SEO, Off-Page SEO, Link building, Keyword Search Tools, and all methods of getting Top Ranking in Google Search.

Course Module (<h4>)

  • Introduction to SEO
  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • Local SEO
  • Mobile SEO
  • Advanced SEO
  • Conversion Optimization
  • HTTPS and SSL
  • Website Security
  • Website Speed

Social Media Marketing(<h3>)

Course Info & Overview (<h4>)

Bring your brand story into all the right platforms. Learn how to grow and involve the community around your offer. Determine your audience and give them more care.

Course Module (<h4>)

  • Social Media Marketing Basics
  • Social Platforms for Digital Marketing
  • Social Media Marketing Strategy
  • Setting up a Social Media Experience for a Business
  • Creating and Optimizing Social Media Campaigns
  • Growing and Engaging an Audience
  • Discover More Social Platforms


Course Info & Overview (<h4>)

You can reach the right customers at the right time through Facebook by advertising. But if you don't make ads efficiently, it will only be a waste of money. You can reach many potential customers free of cost through Facebook. But before that, you have to master the habit of using this popular social media site a little differently than others.

Course Module (<h4>)

  • Creator Studio
  • Facebook Insights
  • Facebook Business Manager
  • Custom and Lookalike Audiences
  • Campaign Structure
  • Campaign Setup
  • Campaign Optimization
  • Facebook Ads Checklist
  • Ad Creation
  • Instagram Campaigns
  • Facebook Pixel


Course Info & Overview (<h4>)

The Email marketing course will teach you how to use an email as a sales and how to get email subscribers quickly, how to use email automation to increase conversions, and how to significantly reduce your email marketing costs.

Each marketing content has a statement through which you want to create a kind of communication with the target audience. In many cases, that statement may not match their personal needs, even if they reach the target audience through social media and search engines. You can solve this with email marketing.

Course Module (<h4>)

  • Email Marketing Fundamentals
  • Optimizing an Email Marketing Campaign
  • Email Marketing Automation
  • Email Marketing Tools
  • Email Marketing Checklist


Course Info & Overview (<h4>)

The keyword Research course will teach you how to search the keyword to find the best-targeted keywords. It will cover both basic and advanced topics, including long-tail search tools, semantic referencing, and keywords.

Course Module (<h4>)

  • Keyword Research Basics
  • Long Tail Keywords
  • Semantic Keywords
  • How to do Keyword Research
  • Keyword Research Tools

Analysis with Google Analytics and Tools(<h3>)

Course Info & Overview (<h4>)

This module helps you unleash the ability of your data. Understand how they use your website, configure goals, and monitor conversions.

From Google Search to Android Play Store – Google controls some of the most popular platforms in the world. So, Google advertising is more effective than social media sites to get the most website visitors in the shortest time.

Course Module (<h4>)

  • Google My Business
  • Google Map
  • Google Analytics
  • Google Tag Manager
  • Keyword Planner

Mastering on Monetization(<h3>)

Course Info & Overview (<h4>)

 It is possible to make money from various digital channels using content. This requires proper planning, regular lying down, and proper use of some platforms. This process will also help in your marketing.

Course Info & Overview (<h4>)

  • Facebook
  • YouTube
  • Google Adsense
  • Google AdMob

Website Optimizations(<h3>)

Course Info & Overview (<h4>)

What makes a profitable website? This module gives you the skills to create an optimized, simple, well-designed WordPress site that does not only look good but also delivered for your business.

Course Info & Overview (<h4>)

  • Web Design and Website Optimizations
  • Publishing a Basic Website
  • Website Metrics and Developing Insight

Fundamental of Affiliate Marketing(<h3>)

Course Info & Overview (<h4>)

Affiliate Marketing Module is a very profitable marketing method. That's why there are many marketplaces in the world that list offers from companies on their marketplaces. Affiliate marketers can market those companies or products and generate sales. There are many big marketplaces where you can join and make money by doing affiliate marketing with the world's best-named products or company services.

Course Info & Overview (<h4>)

  • What does mean by CPA & Affiliate marketing
  • Differences between Affiliate and CPA marketing
  • Technical Term
  • CPA & Affiliate Marketplace
  • Affiliate with Amazon
  • Commission Structure

Topics Covered in Digital Marketing

  • Digital Marketing Basics
  • Digital Marketing Strategy
  • SEO Strategy
  • Technical SEO
  • On-Page SEO
  • Keyword Research
  • Link Building & Off-Page SEO
  • SEO For Beginners
  • Advanced SEO
  • Facebook Ads
  • Facebook Marketing
  • Instagram Marketing
  • Content Marketing Basics
  • Advanced Content Marketing
  • Finding Content Ideas
  • Content Writing
  • Content Promotion
  • Content Marketing Tools
  • Email Marketing Lists
  • Email Marketing Tools
  • Email Marketing Automation
  • Image Optimization
  • Structured Data & Schema
  • Google Analytics
  • Local SEO & International SEO
  • SEO Tools & Services
  • eCommerce SEO
  • Social Media Marketing
  • Social Media Campaigns
  • Social Media Strategy
  • CPA
  • Affiliate Marketing



Course Syllabus

Frequently Asked Questions