1. The Who, What, Why, & How of Digital Marketing

• What is Digital Marketing?
• why Digital Marketing is Important?
• What is the role of Digital Marketing?
• What does a digital marketer do?
• Inbound Marketing vs. Digital Marketing: Which is it?
• Does digital marketing work for all businesses?
• How to Do Digital Marketing?
• Types of Digital Marketing.
• Digital Marketing Examples.
• How to provide Digital Marketing service as a freelance.
• An overview of freelance marketplace

Overview (<h4>)

"Content Is King", Yes! Digital content is the lifeblood of digital marketing. Whether it's visual content and article content, you'll be careful earlier about the basics of creating good content. Creating content with the right plan and distribution will affect your social media marketing, SEO. It will also help build trust with your customer with your business or brand. So, our Comments of Digital Content course has been arranged for you to find out the details of Digital Content Reading, Visual Design Principles, Content Description Channels, and Monitoring Tools together.

Topics:

• Content Marketing Basics
• Content and Topic Ideas
• Pillar Pages and Topic Clusters
• Content Writing and Promotion
• Content Marketing Checklist

Overview  

Search Engine Optimization or SEO in short is now one of the most talked-about topics in the digital marketing world. Taking the right SEO strategy helps your website and content get a high ranking in search engine results pages (SERPs) i.e. you will be on the first page of search engine results. This will also increase traffic on your website more than before, sales will also increase. If you don't know the exact strategy of SEO, it may seem complicated to you. But the task of making this complex process easier is the Powersoft IT "SEO Marketing" course. In this course, you will learn how Search Engine works, including SEO tools, On-Page SEO, Off-Page SEO, Link building, Keyword Search Tools, and all methods of getting Top Ranking in Google Search.

Topics:

• Introduction to SEO
• Technical SEO
• On-Page SEO
• Off-Page SEO
• Local SEO
• Mobile SEO
• Advanced SEO
• Conversion Optimization
• HTTPS and SSL
• Website Security
• Website Speed

Overview  

Bring your brand story into all the right platforms. Learn how to grow and involve the community around your offer. Determine your audience and give them more care.

Topics:

• Social Media Marketing Basics
• Social Platforms for Digital Marketing
• Social Media Marketing Strategy
• Setting up a Social Media Experience for a Business
• Creating and Optimizing Social Media Campaigns
• Growing and Engaging an Audience
• Discover More Social Platforms

Overview 

You can reach the right customers at the right time through Facebook by advertising. But if you don't make ads efficiently, it will only be a waste of money. You can reach many potential customers free of cost through Facebook. But before that, you have to master the habit of using this popular social media site a little differently than others.

Topics:

• Creator Studio
• Facebook Insights
• Facebook Business Manager
• Custom and Lookalike Audiences
• Campaign Structure
• Campaign Setup
• Campaign Optimization
• Facebook Ads Checklist
• Ad Creation
• Instagram Campaigns
• Facebook Pixel

Topics:

• Email Marketing Fundamentals
• Optimizing an Email Marketing Campaign
• Email Marketing Automation
• Email Marketing Tools
• Email Marketing Checklist

Topics:

• Keyword Research Basics
• Long Tail Keywords
• Semantic Keywords
• How to do Keyword Research
• Keyword Research Tools

Topics:

• Google My Business
• Google Map
• Google Analytics
• Google Tag Manager
• Keyword Planner

• Web Design and Website Optimizations
• Publishing a Basic Website
• Website Metrics and Developing Insigh